about Carrie Reid,

president of Dala Projects

Leveraging her global network of museums and exhibition producers, Carrie supports the museum and traveling exhibition industries. She works with exhibition producers and museums to create traveling exhibitions and prepare them for market, supporting fundraising and sales. She also supports museums and other venues to secure feature exhibitions on their behalf.

Over 10 years, she has contributed to over 50 exhibition projects and she’s worked with more than 100 museums.

“My commitment with Dala Projects is to share my knowledge, experience, and connections to support the museum industry for the better. I believe in empowering my clients to do their best work and to share the best possible experiences with the world.”

explaining The Dala projects brand

A lot of you have asked about my logo and company name, so I’m offering a brief explanation here. A dala horse is an iconic Swedish figurine hand-carved from wood and hand-painted. The dala horse eventually became a symbol of Sweden after the 1939 World’s Fair in NYC where a giant dala horse was placed outside the Swedish pavilion. I happen to live and work in a little village known for its Swedish immigration – Lindström, MN – “America's Little Sweden”. While creating the brand for Dala Projects, I chose a symbol that represents something special to me while perhaps introducing you to something new. In addition to honoring my Swedish family heritage, my intention for the brand is to represent meticulous care and craft executed through consultation performed by yours truly.

Client List

  • ACMI

  • AHHAA Science Centre

  • Canadian Museum of Nature

  • Duluth Entertainment Convention Center (DECC)

  • Hereleb

  • Illusion Projects

  • Koffler Arts

  • Liberty Science Center

  • MAK Lunchbox Enterprise

  • Royal Ontario Museum

  • Science North

  • SITES

  • Smithsonian National Museum of African American History and Culture

affiliations